Serotonin Paper

The memory colors of ten familiar, naturally occurring objects have been determined. Fifty observers chose their memory colors from an array of 931 munsell color chips. the variability of the judgments is shown and their means are compared with the average chromaticities of the corresponding natural colors. each memory color tended to be more characteristic of the dominant chromatic attribute of the object in question; grass was more green, bricks more red, etc. in most cases, saturation and lightness increased in memory.

Munsell

http://blog.naver.com/colour_space/50095245608

Procedure

Memory color and color memory is different.

931 patches were arrayed on seven cardboard mounts, 

task of the observers was to indicate their memory colors for each of ten familiar objects.

examination of the ellipses and data points indicates that there apparently does exist a considerable amount of consistency in the choice of memory colors for these ten familiar objects.